IDENTITY & BRANDING PROPOSAL
ABOUT THE CLIENT: The Lani Kai Island Resort has been a destination location in the Fort Meyers area for locals and vacationers since 1978. The resort if made up of two hotels, multiple restaurants and bars, and an entertainment venue.
PROJECT: Although Lani Kai is an established destination spot, the resort and its brand are stale, with an unpolished, outdated identity. I developed a comprehensive proposal that included new identities, uniforms, and cosmetic updates for all of their properties that would elevate the overall quality and feel of the resort and provide an improved guest experience.
SHOWN:
• Logo System
• Club Ohana Logo - Entertainment Venu
• Sun Deck Logo - Rooftop Bar & Grill
• Pages from Identity & Branding Proposal
• Cap with Logo
• Caps with Alternate Logos
View Proposal (PDF)
CONTRIBUTIONS: Branding Strategy, Visual Identity Development, Design
