The following four phases make up the foundation. Clear and open communication through each phase of the process is a vital part of every project’s success, and
The client's business, audience and expectations are clearly defined through Q&A, research, and an audit of their current marketing and advertising assets.
The creative strategy is developed; concepts are conceived, filtered and refined; and the strongest ideas are presented to the client.
The chosen concept goes through a design and review process, implementing client feedback and internal discussions to execute the most effective final solution.
The project and expectations are assessed with the client and internally to determine the overall level of success and what areas might be open for improvement.
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