BRANDING & RENOVATION PROJECT
ABOUT THE CLIENT: DME (Direct Mail Express) is a holding company that owns several businesses, including a sports academy, most of which are located within the DME office complex in Daytona Beach, Florida.
PROJECT: With the new DME Sports Academy expected to bring a substantial increase in visitors and media attention to the DME complex, a proposal was requested to develop a brand identity for the sports academy and to improve the visual appeal of the four buildings and the grounds that make up the complex. The challenge was to present a solution for the entire project, from design to execution, that did not exceed the $350K budget.
SHOWN:
• DME Sports Academy Logo
• DME Sports Academy Exterior Renovations
• DME Sports Academy Interior Paint Scheme
• Front Entrance Monument Sign
• Directory Sign
• Building Paint Schemes
• Building Entrance Canopy
• The Oasis Building Signage
• Exterior Ground Signage
• Branded Staff Shirt
View Proposal (PDF)
CONTRIBUTIONS: Concept Development, Identity Design, Signage System, Paint Scheme Design, Landscape Design, Project Management, Simulation Renderings
