BRAND IDENTITY
ABOUT BASSETT: Bassett Healthcare Network is a rural health care system that has been serving communities in central New York for over a century. The system includes five hospitals, and a network of health centers, school-based clinics, long-term facilities, and home health services.
PROJECT: The identity for Bassett Healthcare Network is outdated and in need of an update, and one of my responsibilities as Creative Director was to develop a new brand identity. The identity needed to maintain a connection to Bassett's history, while also better representing the expanded and modern healthcare network that Bassett has become.
SHOWN:
• Current and Proposed Identities
• Brand Identity Proposal
• Ad Campaign: Leading Care
• Ad Campaign: Living Bassett
• Interior Signage
• Exterior Signage
• Apparel
• Friends of Bassett Website
View Brand Identity Proposal (PDF)
CONTRIBUTIONS: Strategy, Concept Exploration, Design, Project Management
